executive-interview:-elfieExecutive Interview: Elfie

CB Insights

“The vast majority of people in the middle are not interested in their health, hence why Elfie has leaned into rewards, incentives, and gamification.”

— Grace McNamara, Chief Strategy Officer (CSO), Elfie

  • October 27, 2026
  • October 27, 2026

Grace McNamara, Chief Strategy Officer (CSO) of Elfie, tells CB Insights how they view the market, customer needs, and their company.

How do you define your market and where does your company fit into that space?

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