“Google is switching from a search engine to an answer engine, and that is decreasing their SEO and SEM traffic.”
— Scot M. Wingo, Chief Executive Officer (CEO), ReFiBuy
- October 16, 2026
- October 16, 2026
Scot M.Wingo, Chief Executive Officer (CEO) of ReFiBuy, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
Our addressable market is the e-commerce vertical for brands, manufacturers, and retailers that sell online. Anyone that sells direct is a target customer of ours. We’re starting at larger companies — call it $100M in annual sales online — but we’ll eventually go down market.
