“Eventually people will stop using CRM and Excel models and start working with Salesforce because Salesforce will bring together all of the key tools that you need in a way that you don’t have to be technical to know how to use them properly.”
— Wesley Barnes, Chief Executive Officer (CEO), Associum
- October 14, 2026
- October 14, 2026
Wesley Barnes, Chief Executive Officer (CEO) of Associum, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
