“You can actually see where your assumptions have drifted from the evidence and the reality that plays out.”
— Steve Strassmann, Chief Executive Officer, Longreach
- November 2, 2026
- November 2, 2026
Steve Strassmann, Chief Executive Officer (CEO) of Longreach, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
There’s an old line attributed to Henry Ford saying that if he asked customers what they wanted, they’d ask for a faster horse. That’s not what he was making. That’s not what he was selling. I think this is a time where sometimes addressing existing markets is not the only way to move ahead.
