“Most of the money in our healthcare system goes to end of life, the last few years of life, expensive hospitalization events.”
— Michael Kopko, CEO, Pearl Health
- October 13, 2026
- October 13, 2026
Michael Kopko, Chief Executive Officer (CEO) of Pearl Health, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
Our market is defined today by Medicare, approximately 68 million seniors growing to 90 million by 2040. We support all providers who serve Medicare lives, and our platform downloads and processes all of the data about those seniors by plugging into the government, the Centers for Medicare and Medicaid Services (CMS), and then predicting what’s going to happen to those seniors before it happens: hospitalizations, ER events, missed medications, missed specialty visits, and encourages, rewards, and automates provider groups reaching out to those seniors before those bad events occur.
